Many online marketing speakers are shouting out digital marketing trends for 2019.
Similarly, the internet is flooded with endless ideas and digital marketing strategies.
Still, I’m being asked these questions:
- What is going to happen with digital marketing in 2019?
- What are potential marketing surprises in store for us?
- What is ahead around the curve?
These’re pretty relevant questions for you too if I’m not wrong.
That’s because the world is changing a mile a minute.
It’s hard to scale. It’s necessary to set yourself apart. And it’s essential to maintain trust in this ever-changing marketing world. You need to manage those changes easily when they are likely to happen.
The more you can plan ahead, the better.
Here are 5 game-changing digital marketing trends to watch in 2019. Seeing the digital transformation earlier can bring countless possibilities of growth.
So, why wait, just gear up.
The influence isn’t something you borrow. It’s what you embody…Brian Clark, Copyblogger.
GDPR stands for General Data Protection Regulation. Europe’s GDPR is the most important change in data privacy regulation in 20 years. It aims to provide vast layers of data protection for users.
“GDPR will expose brands that don’t care about their customers.”
Although the GDPR is ready to expose brands that are clueless about their customer data, 1/3 of companies were still not compliant with the GDPR, as of August 2018. It may be because they don’t care about data security to make the GDPR a priority.
How is GDPR linked with 2019 digital transformation trends?
Well, GDPR is cohesively associated with digital marketing trends. In the future, informed customers would begin to see which brands or companies truly care about protecting their data. They will distinguish which companies don’t care about it.
I have a firm belief that GDPR is the start of a more global trend. It will hold companies liable for how they treat personal data and privacy.
Search engines modify their algorithms thousands of times a year. They recently have updated their algorithms. They’re favoring clusters of content around particular topics these days, instead of showing preference to keywords. As such, marketers are busy in linking content to form clusters around pillars (topics) related to their category.
Pillars are pages which broadly outline a topic.
Let’s take the example of Goa beaches.
The clusters around the pillars focus especially on long-tail keywords, i.e. best beaches in Goa, how to visit Goa beaches, places to visit in Goa, etc.
The trick for digital marketing solution is to link pills to each of cluster pages. And link each cluster pages back to the pillar with the same hyperlinked keyword.
Thus, when one page performs well, the entire cluster will boost.
30% of all internet users are expected to be using ad blockers by the end of this year, meaning traditional ads now won’t even reach 30 percent of possible target audience members. So, does this mean marketers should abandon ads completely? Not necessarily.
Social Media has grown mature
The social media marketing is transforming fiercely. The transformation is not only a technological shift but an organizational change at the intersection of technology, business, and people.
Snapchat, Facebook, Instagram Stories, and Twitter’s Promoted Pins will continue to work well as they don’t disrupt audiences when browsing and remain relevant…Mollie Powles at Browser Media.
Ad blocking technology has grown as a powerful tool for users. eMarketer estimates that during the end of the year 2016, more than 20 percent of U.S. Internet users were employing ad blockers.
Consequently, more and more brands are moving away from traditional advert formats like pop-up banners and automatic videos.
They are shifting towards native advertising techniques that do not disrupt the user experience.
Chatbots to be more powerful:
As we round out 2018, we can conclude that Chatbots has not been a very impressive platform for internet marketing. But the good news is that many steps are being taken in the way of natural language processing (NLP) and sentiment analytics.
So, it is believed that NLP will shake up the entire service industry in ways we’ve never imagined. Here is how Artificial Intelligence is making Chatbots better for businesses.
Think about the services of loan processors, fast food lines, and job recruiters. Their jobs can be provided without humans.
As much as 40% of large companies across the world have or will adopt it by the end of 2019. If it happens, it will be one of the top 2019 digital transformation trends.
By the end of this year, chatbots are expected to power 85% of all customer service interactions….IBM
Nearly 3 billion images are added daily to the internet. This number is expected to grow. Till now cookies are used to track users’ activity. Now, it will be used to track users’ behavior when interacting with images.
‘A major retailer would want to know if people had a positive impression towards their image used to showcase a product…Abe Smith
For instance, we can assess and understand the impact with a ‘like’ on Instagram – the web cookie tells us what the user did five hours later or even five months later.
These are just five game-changing digital marketing trends to watch in 2019.
Those companies – that welcome the change, treat their customers as partners in how they use their data, and that genuinely put their customers first – will build new levels of loyalty. They’ll unlock even more opportunities to put data to work.
Do keep in mind that there is not only a single right way to build an online marketing strategy. But, focusing on these five trends will help you attain any marketing goal.