Nothing is as strong and influential as SEO services for your website to rank.
But, how will you rank #1 in Google when the search engine throws virtual bombs upon your SEO strategies?
That’s a big hurdle.
A site ranking top today may be down tomorrow without any reason.
It’s not breaking news. Businesses are experiencing this.
You keep a close watch on all the factors and invest all your energy. In fact, you focus a large portion of your time on ‘keywords’ and many more things.
Still, the ball isn’t in your court.
The reason is Google does some modification on its search algorithm, casing your site crosses the red line.
That’s a big hurdle SEO professionals face somewhere down the line.
Don’t lose your hope. Let’s uncover the best SEO services tricks to rank high in 2020.
Algorithms & SEO Services
‘Constant’ is ‘change’ in SEO.
You know well that Google updates its algorithms almost every day. Some are tiny; others severely tremor the Search Engine Results Pages (SERPs).
The focus of algorithmic change in 2020 will continue to fulfill user intent.
Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a “major” algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways…Moz
The primary things will not lose their importance and maintain their space from those we usually consider critical, like backlinks, content length and stuffing keywords in the title tag, etc.
This doesn’t mean critical actions will be unimportant, but less important. So, be focused and keep your eyes on.
Following are the areas to take into account in your prep for 2020:
Ranking for the right keywords isn’t easier than expected. If they’re not researched well, they can make or break website success. Research your keywords or phrases with full attention as the game of ranking your site overall depends on this aspect.
“Keywords are like a compass for your SEO campaigns: they tell you where to go and whether or not you’re making progress”…Backlinko.
In the next year, all will change how keywords are researched till now.
Artificial Intelligence (AI) will change our keyword research practices. It will turn out to be more ubiquitous. So, the goal of SEO services is to dedicate time, and understand the underlying mechanisms of AI, grasp first-hand knowledge on automation and machine learning.
For example, a larger number of users will prefer voice search in the future which is different from regular queries. So, the keyword research process is likely to change.
The solution is to optimize the content on specific pages. Adjust to this relatively new type of search and get an update with the ever-changing AI industry to be ready for AI’s full impact on SEO.
While searching for the right keywords, do look into:
- Users’ interests
- Major events
- Campaign launches
- Hobbies, gender
- And search history
It’s paramount when it comes to SERPS performance.
For example, maybe rain dresses sales spike every August. So, tailor your keywords accordingly. This will be a greater SEO trick in 2020.
For on-page SEO analysis, find out whether or not the web page contains your primary keywords. Some of the trusted online tools for keyword research are SEMRush, Google Keyword Planner, Ahref, etc.
Don’t Overlook LSI Keywords
LSI stands for Latent Semantic Indexing. They’re the keywords associated with your target keywords i.e. related to the keywords that users search. Search engines identify the context using LSI keywords that have been used. Thus, it returns the most relevant pages to a given search query.
Say for example,
You own a traveling website. You’d naturally use words like ‘accommodation,’ ‘flights,’ ‘hotel,’ ‘visit,’ ‘destination for a vacation’, etc. in the content.
These words are the LSI keywords for your traveling website.
LSI keywords are related to primary keywords. So, be sure you use them correctly in your content to appear more authentic. Make this strategy the part of your SEO services in 2020.
There’re tools that Google prefers you can use to discover LSI keywords. They are Niche Laboratory, LSIGraph, Ahref and SEMrush.
Mobile friendly = SEO services friendly
Voice search is growing on the manifold. As a result, more than 50% of Google searches coming from mobile devices. So, impending mobile-friendliness and the mobile-first index are a major ranking factor. You simply can’t afford to ignore mobile SEO in 2020.
Some free online tools to check whether your site is mobile-friendly or not include SmallSeoTools, TestMySite, etc.
Follow the given instructions:
- Check if your pages are mobile-friendly.
- Conduct Google’s mobile test.
- Enter the URL of the page you’d like to test.
- Switch to Technical factors
- Scroll down to Page usability (Mobile).
Mobile is unavoidably vast.
Quality web content is a great way to fulfill the user’s intent and drive traffic to your website or blog. There is no substitute for it. But post-click signals clue you how your currently ranking content is doing.
The goal of a search engine is to satisfy the user’s intent and thus maximize the possibility that content will do that.
It’s fairly straightforward.
Let me explain.
Any user coming to your website tends to buy something. The aim is to provide him/her with information about the product that they want to buy from you.
The buyer wants to know about the manufacturer, price, warranty, payment option, etc. Let them know through the content on your site.
Don’t destroy the user experience by trying to fulfill every possible intent for every possible type of user. Instead, satisfy the probable intent for a larger group of searchers than your competitors.
Also, be sure that you satisfy not just your buyers, but other searchers also who would use the same items. Not surprisingly, the content needs to be both relevant and original.
Traditional ranking factors aren’t only the cut-through way behind personalized search results. Information about users plays an equal role such as their search history, location, and interests.
Don’t take it otherwise. Personalization won’t work against you. Here, it implies your best effort to appear among the top results in the unbiased SERP when someone searches for your target keywords.
If the searcher happens to click on your listing, the chances of becoming their preferred entity become more. Their subsequent searches will most likely contain your site as the top result.
According to SEJ, just because the user spends a day at your page or four seconds doesn’t mean their intention was met.
What matters is whether the next action they take fulfills their intent or not.
Observe the post-click actions of your users that may have two scenarios.
- If your visitors return to Google in four seconds and click the next results, it means they are unsatisfied with your information.
- If visitors return and change their queries, they are likely to find that their query is incorrect.
According to Google, post-click is not currently a signal for an individual site but is used to determine overall search result quality.
Probably, search algorithms define and weight their own signals. But, this will change, and using post-click information makes sense.
So, make sure you are able to accurately predict the user’s likely intent:
- Ensure what is driving users to specific key pages within your site.
- Think about what users should want when they visit the key pages based on a variety of phrases.
Modify your site accordingly for the best SEO services tricks.
Website speed is another factor to take into account when it comes to SEO services in 2020. Not only does it boost ranking, but it’s also a significant UX factor, which in turn impacts rankings.
Faster loading sites bring you:
- Higher SEO rankings
- Lower bounce rates
- Higher conversion rates
- Longer visitor duration on site
- Offer a better overall user experience.
But, how fast exactly? Three seconds.
Yes, Google wants your website pages to load in under three seconds.
Taking Google’s page speed test should be the priority. Use the Pingdom, GTmetrix, or WebSite Auditor’s free version feature to check the speed of your website. Go to Content Analysis and specify the page you’d like to test. You’ll see a selection of page factors calculated for you in a moment.
Video can’t be ignored
Like in 2018, videos will continue to play an exceptional role in SEO strategies next year. It will be even more popular when it comes to 2020 SEO trends.
So, embed short, but relent videos on your landing page not just to boost conversion rates, but also to improve bounce rates and overall time-on-site.
According to HubPost,
- 80% of internet traffic is anticipated to grow due to videos.
- More than 50% of people prefer watching video content from marketers.
- 85% of businesses now produce videos in-house.
A low bounce rate and high user retention rate is an indicator of your site having strong content and being relevant to your target audience.
Google ranks websites with low bounce rates and high user retention rates. It emphasizes putting the right content to the audience by ranking the most relevant sites well.
Adjust to accommodate videos. It is imperative for SEO Specialists to optimize their content accordingly.
So, the video is an essential part of improving search engine optimization in 2020. With this, your users will remain on your page longer and reduce your bounce rate.
It’s Time to Start Now
Your competitors are already planning for the best SEO services to achieve the first rank in 2020.
When will you?
2020 already stepped in.
Many of these actions you need to perform may be exhausting and will take time. However, they’ll be rewarding too. So, start today.